Visionary creative | marketing strategist | branding enthusiast
Hello, I’m Cam.
Welcome to my website! I’m a creative, branding, and design professional who has spent the last 10+ years bringing brand stories, visual identities, and value propositions to life.
For me, branding, creative, and design comes down to distilling a brand’s story and mission down to it’s core. It’s about marrying a powerful message and mission to an elegant, yet simple design.
I’ve spent my entire career on in-house teams for this very reason. It’s where I intend to be the rest of my career. I truly believe that the best thinking and work comes from those who eat, sleep, and breath a company’s culture and knows its story best.
Contact: (856) 357-6630 | mccluskycam@gmail.com 
WCG Rebrand
Highlighted Projects
My work leading the inhouse design & creative team on the rebrand of WCG’s corporate identity.
Highlighted Skills: Brand identity and design, creative process, messaging, strategy, and overall brand management
Clinical Trials Trends Report
My bespoke brand identity, execution, and strategy for WCG’s annual Trends and Insights report.
Highlighted Skills: Brand identity, creative process, messaging, campaign strategy, graphic design and layout
Brand Launch Campaign
My work designing the WCG brand launch campaign strategy and brand video.
Highlighted Skills: Campaign strategy and execution, creative
direction, graphic design, video production, and brand messaging
Strategic Repositioning
My strategic repositioning of a struggling solution, which lead to an 83% revenue growth over two years.
Highlighted Skills: Market positioning, research, and assessment, messaging and brand strategy, marketing
campaign strategy and execution